Hi I'm Franzi,
a Berlin-based art director working at the intersection of art, commerce, and contemporary culture. My background spans agency campaigns, visual storytelling and independent cultural projects, bringing together creative concepts, visual direction and hands-on production.
About Me
I'm naturally curious and always on the lookout for patterns, unexpected connections and new angles. I’m drawn to the overlooked, the uncomfortable, and the beautifully strange, those sparks that make the story come to life.
I love working collaboratively, especially with people who aren’t afraid to challenge the status quo. It's also what led me to co-found LAYERS, a Berlin-based FLINTA* platform and music label that creates space for underrepresented artists and builds community through music and art.
Alongside art direction, I've spent years bringing ideas to life as a creative producer, navigating unexpected turns, managing teams and keeping the bigger picture in mind. There's something satisfying about bringing seemingly unrelated pieces together until you can't imagine them any other way.
This is partly student work. Names, characters, brands, places and incidents may be products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.
