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THE ACCIDENT
Print Campaign
Insight & Idea
"How did you guys meet?" - "uuhm well.."
Tinder is famous for sex and rebounds, not for finding love. But often enough people go on a date boasting about their independence and then “accidentally” end up in a relationship - falling in love when expecting it the least.
This campaign shows the beautifully powerful side of love, when things can turn around all too quickly.
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