MYKITA -
SONIC SEEKER
Product concept, design
& campaign
How do you find your most important items, when you can't see them - because you can't find your glasses?
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Human fact: We misplace or lose up to nine items a day, which we then spend up to an hour looking for, adding up to over 6.5 months of our lives. Of course this is part of being human. But make this equation again when nothing comes into focus, including your favorite pair of specs.
The Sonic Seeker is designed to solve the problem that triggers many others. Using sound recognition and a discreet speaker in the temple, the glasses answer your personalized whistle with a gentle chime—helping you find them, even through blurry vision.
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​The Sonic Seeker is integrated into the glasses temples, shining through a honeycomb shaped grid and showing the MYKITA logo. The glasses frame comes in several materials, and playing with blurryness, transparency and refraction. The frame shape differs between a simple stylish design which is the typical hand signature of MYKITA and an extravagant experimental shape that is inspired by the physical appearance of sonic sound waves.
The prototype can be seen designed as 3d model on the left, the respective campaign follows below.
PRODUCT DESIGN
THE CAMPAIGN
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The campaign art direction is built around the central idea of clarity emerging from uncertainty. Each poster features visual “haze” as an the all-too-familiar sensation of searching blindly for your glasses—yet the frames themselves always remain in focus, visible in all their technical and material detail. Sunbeams cut through the mist, echoing the promise of technology that lets you find your way, even in moments of visual uncertainty.
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Across the three posters, the language of the campaign is quiet, cinematic, and tactile. The technology within the temples of the frames are centered within the foggy environment. Whether balanced elegantly on a concrete plinth, captured in the act of being found, or worn with confidence and intention, the Sonic Seeker exists at the boundary of art and function:
Eyewear designed to listen, respond, and guide you back to what matters, no matter how blurry the world becomes.
