MYKITA -
SONIC SEEKER
Product concept, design
& campaign
How do you find your most important items, when you can't see them - because you can't find your glasses?
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Human fact: We misplace or lose up to nine items a day, which we then spend up to an hour looking for, adding up to over 6.5 months of our lives. Of course this is part of being human. But make this equation again when nothing comes into focus, including your favorite pair of specs.
The Sonic Seeker is designed to solve the problem that triggers many others. Using sound recognition and a vibration technology in the temple, the glasses answer your personalized whistle with a gentle chime, helping you find them, even through blurry vision or in cluttered bags.
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​The Sonic Seeker is integrated into the glasses temples, shining through a honeycomb shaped grid and showing the MYKITA logo. The glasses frame comes in several materials, and playing with texture, transparency and refraction.
The prototype can be seen designed as 3d model on the left, the respective campaign follows below.
PRODUCT DESIGN
THE CAMPAIGN
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The campaign art direction is built around the central idea of clarity emerging from uncertainty. Each ad features visual “haze” as an the all-too-familiar sensation of searching blindly for your glasses, yet the frames themselves always remain in focus, visible in all their technical and material detail. Sunbeams cut through the mist, echoing the promise of technology that lets you find your way, even in moments of visual uncertainty.
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The language across the campaign is quiet, cinematic, and tactile. The technology within the temples of the frames are centered within the foggy environment. The Sonic Seeker exists at the boundary of fashion and function:
Eyewear designed to listen, respond, and guide you back to what matters, no matter how foggy the world becomes.
Digital Crafting Workflow
In a time where AI can generate endless content, credibility is starting to feel like the real luxury. Whilst for years, fashion and beauty were pushed by hyper-perfection, glossy, smoothed, heavily edited faces, they now don’t seem reel and trustworthy anymore. What reads as authentic today is now not only human truth but visually human imperfections: visible pores, real skin texture, and consistent character details from image to image. Whilst AI can threaten jobs and flood the industry with sameness, it also has huge potential - if it’s used with intention, tight direction, and real care for detail. That’s also why art direction matters more than ever: knowing how to mix digital and analog thinking, and being able to clearly describe what the eye should see, so the final image feels crafted, not generated.
This campaign was developed end-to-end with digital production tools, following an iterative art-direction-led workflow rather than a single-pass generation. It began with a first functional prototype of the frame’s temple, designed, modeled, and rendered in Blender to establish the geometry, proportions, and the core design language. From there, the concept moved into an extended refinement phase: details were tightened, material behavior and surface texture were pushed, and the design evolved from a component study into a complete eyewear frame.
To validate the product visually before moving into scenes, the full frame was first developed as a series of controlled product-only renders in multiple colorways using the Higgsfield AI workflow - allowing fast comparison of finishes, reflections, and brand cues. Once the product language was locked, the campaign expanded into narrative styling: three distinct models were created and styled to match the creative vision, each chosen to bring a different energy to the same design world. The models were then “shot” with the frames across a set of fog-driven, cinematic environments, where atmosphere, light falloff, and micro-detail readability were directed shot-by-shot to keep the MYKITA identity crisp while maintaining mood.
Throughout the process, and especially toward the end, final touches and micro-corrections were done in Photoshop, cleaning up details, refining textures, and completing layouts and effects so the images land with a finished, publication-ready feel.
A full script and storyboard for the film component already exists, extending the still campaign into motion.
Video coming soon.