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Fashion sustainability concept
Do the Green Thing


People throw away so much clothing and over consume because keeping them in good condition is just so much effort, takes too much time or is not worth it when you can buy cheap new items.


People don’t care to act sustainably if it is too much work - Humans are lazy.


Truly commit to your clothes. Growing old together with your fashion items is something to strive for - think about how attached we grow to things we’ve kept for a long time.


Put a (green) ring on it.

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A sustainable closet that grows with its owner: once added, any item can be retailored, mended  or professionally cleaned effortlessly. Partnering with Treatwell and local businnesses, the favorite pair of Jeans will fit again after a couple of clicks and a quick drop off within walking distance.

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Treatwell is on a mission to digitally revolutionise the hair and beauty community. They are the industry’s smartest salon management software, all connected to Europe’s leading booking platform. They work with over 40,000 salon partners across 13 countries, processing over 5 million bookings every month. The perfect partner to make the idea come to life. They have been flirting with sustainability and made first steps by educating about sustainable products, routines and salons. Now it's time to commit properly - lets put a green ring on it!

Art direction and Ring Artwork: Franziska v. Badewitz
Photography: licence free
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